By 1997 I had written for Entrepreneur magazine for more than 7 years. In my Raising Money column, I had explored almost every nook and cranny of entrepreneurial finance, and had the idea to bring my separate columns together in a book. Ultimately, I was never able to come to terms with Entrepreneur magazine, but shopped the manuscript and found a much more eager publisher: Bloomberg LP, which was getting into the publishing business and anxiously signing up talent. They offered me a deal after our first meeting, and put a lot of resources into helping me put together a first class book. Where to Go earned rave reviews including a four and a half star rating from the Wall Street Journal.
This primer on raising capital through your 401k was written as a chapter in the book called, Where’s the Money. I wrote the book under agreement with its’ authors Dwayne Moyers and Art Beroff and with Entrepreneur Media, Inc.