Focusing on Illiquid Financial Assets

posted in: Writing | 0

Although J.G. Wentworth is best known for its advertising and the purchase of legal settlements, the firm built a robust business purchasing a wide variety of illiquid financial assets. As J.G. Wentworth reached critical new milestones in growth, it revamped the media relations strategy to include corporate as well as product positioning. This release was created and distributed to advance the notion that J.G. Wentworth was a leader in an emerging specialty finance niche which it help create: the illiquid financial assets market.