Apple Smartphone Sales Surge During Holidays

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David Evanson and Mike Walkley

Forbes.com, Winter, 2012

Following a look into the holiday quarter for large cap tech companies, Canaccord Genuity technology analyst Michael Walkley noted that strong holiday sales lead to a record smartphone quarter for Apple (AAPL). Mr. Walkley estimated that 2012 holiday quarter sales of Apple iPhones were 38.1 million, a 31% jump from 2012 Q3 sales of 26.2 million.

Mr. Walkley said, “With the iPhone 4S launching in new markets including Brazil and Russia during December and set to launch in China and other markets in January, we anticipate . . . continued momentum into C2012.”

Mr. Walkley estimates that during the first three quarters of 2011, Apple earned approximately 54% of all smartphone industry operating profits.

He noted that Android sales were strong, but the holiday gains were less than Apple’s. For the fourth quarter of 2011 his report estimated that there were 68.9 million android devices sold, a 17.3% increase from the third quarter of 2011.