Warmer Weather’s Large Effect on Apparel Companies

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Forbes.com, Winter, 2012. This article was placed on behalf of the U.S. based equity research effort of institutional broker and investment bank Canaccord Genuity. It was part of a series of articles developed under an agreement with forbes.com to work with a variety of contributors and assist them in delivering actionable investment ideas each week. The site, forbes.com is one of the top 500 sites in the world with nearly 10 million subscribers and approximately 100 million page views a month.

Canaccord Genuity consumer analyst Camilo Lyon previewed Q4/11 for Under Armour (UA) and Columbia Sportswear (COLM), stating that “We believe UA will deliver good results when it reports Q4/11 results on January 26. That said, we do not believe the upside to sales will be on the same order of magnitude as we have seen from the company in previous quarters due to warmer weather patterns in parts of the US.”

Regarding COLM he noted, “We believe sporting goods retailers promoted more heavily this holiday season to help spur sell through in the hopes of offsetting a warmer than expected December. We believe extreme cold weather gear (e.g., outerwear) suffered the most from unfavorable weather, and with the category representing ~26% of COLM’s business we believe it poses risk to Q4.”