Warmer Weather’s Large Effect on Apparel Companies

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David Evanson and Camilo Lyon

Forbes.com, Winter, 2012

Canaccord Genuity consumer analyst Camilo Lyon previewed Q4/11 for Under Armour (UA) and Columbia Sportswear (COLM), stating that “We believe UA will deliver good results when it reports Q4/11 results on January 26. That said, we do not believe the upside to sales will be on the same order of magnitude as we have seen from the company in previous quarters due to warmer weather patterns in parts of the US.”

Regarding COLM he noted, “We believe sporting goods retailers promoted more heavily this holiday season to help spur sell through in the hopes of offsetting a warmer than expected December. We believe extreme cold weather gear (e.g., outerwear) suffered the most from unfavorable weather, and with the category representing ~26% of COLM’s business we believe it poses risk to Q4.”