If you pitch the media a lot, the numbers deliver three key takeaways: 1) Serendipity; 2) Brevity; 3) Consistency.
Since November 2010, I’ve sent out 12,471 queries to the media. I know this because the software platform I use tracks them. That’s about 5 a day for a decade. The learning comes not so much from what I’ve sent out, but rather from what comes back.
First, reporters often get back to me not about what I’m pitching, but about something else they are working on. The query reminds them my client is a source.