Your Investor Relations Media Plan Made Easy

posted in: Other | 0

If you are a public company and trying to decide what media you should be focusing on, then the answer is actually very simple: Dow Jones, Reuters and Bloomberg.

That’s it.

Other earned media exposure, wherever, is not useless in support of an investor relations program, but it represents a very inefficient way to make progress.

This simple strategy, on the other hand, owes its existence to the denominator problem, which is this: the amount of time investors have to consume messages is fixed while the amount of information, and now content, competing for their attention i.e. the denominator — is growing exponentially. read more

CEOs Who Made Me Scratch My Head

posted in: Blog | 0

Screen Shot 2015-11-16 at 1.07.14 PMIn October, two CEOs made me scratch my head.  One in a questioning fashion, the other in an admiring fashion.

I admired Frank Bisignano CEO of First Data Corporation (FDC) for striding onto CNBC’s stage perched atop the New York Stock Exchange moments after his company went public.

OMG, every lawyer in the deal was probably having a coronary.

Silence and not conditioning the market after a public offering is a sacrosanct principal of securities law. At least, that’s how it’s been explained to me by legions of counsel over the years.  There is a fear that talking about any subject outside of what the prospectus says might be deemed as conditioning the market.  Then there’s a fear that the simple act of communicating, even if it’s what’s said is in the prospectus, might be deemed as conditioning the market. read more