Value to Clients

“...fees are a fraction of ad equivilancy rates”

What is the value of consistent, strategically placed exposure in the media?  For some, the value is incalculable.  For others, more proof is required. This can be provided using standard ad equivalency rates which are defined as the value of advertising required to generate the same number of impressions as media exposure. 

My fees are typically a fraction of ad equivalency rates.  In fact, fees are generally less than the advertising value of television broadcast appearances alone, with print and Internet placements offering abundant additional upside for clients. 

Return to Consulting