Don’t Pitch The Media, Join It
Pitching stories to the media delivers media exposure, without a doubt. However, this exposure can be less than useful because … Read More
The Book of Business
David R. Evanson Forward: I wrote this book for students of business, and maybe students of human nature too. I … Read More
Media Exposure By The Numbers
Since November 2010, I’ve sent out 12,471 queries to the media. I know this because the software platform I use … Read More
Reminiscing The IPO Market
The unicorns are filing one after another for initial public offerings and the excitement in the IPO market is taking … Read More