Coming up with relevant, crisp, constructive editorial on a consistent basis requires a strategy and a plan.
I work with clients by studying their products, services, customer relationships, traffic and operational data. From this, I can help them address three critical questions a successful content market strategy must answer:
1) What should we be writing about?
2) What do our audiences want to hear from us?
3) How can we consistently generate content, not for the next few months, but over the next several years?
How and what should my business communicate? What do my audiences want to hear from me? Why will or why won’t the media cover us? Once I’ve earned exposure what do I do with it? I offer advice based on not years, but decades of experience. Advice is easily found and it’s often free. But good advice is rarely found without the experience to back it up.