Your Investor Relations Media Plan Made Easy
If you are a public company and trying to decide what media you should be focusing on, then the answer is actually very simple: Dow Jones, Reuters and Bloomberg.
That’s it.
Other earned media exposure, wherever, is not useless in support of an investor relations program, but it represents a very inefficient way to make progress.
This simple strategy, on the other hand, owes its existence to the denominator problem, which is this: the amount of time investors have to consume messages is fixed while the amount of information, and now content, competing for their attention i.e. the denominator — is growing exponentially.