Almost every prospective client I’ve talked to over the last 30 years has asked, ‘What is the value of media exposure?’ My answer: Millions. Few prospects take my answer seriously even though they should. However, the current U.S. presidential race offers an unusual degree of insight into the value of media exposure. Here’s the nib …
Were it I was head of media relations at amazon.com when the New York Times revealed some less than civilized employment practices there. Finally a media relations challenge that, in my view, will fill the pages of communications and crisis management text books for generations to come. Unknown at this point: Will these case studies …
FANG stands for Facebook, Amazon, Netflix and Google. The term, emblazoned on the front page of yesterday’s edition of USA TODAY, was popularized by CNBC’s Jim Cramer. Some think the FANG clan is unstoppable, and looking at the trajectory of technology and commerce at this moment, it’s hard to see the dominance of these companies …
The most popular past time among people who care about the news and media is discussing how biased it is. It’s not. Here’s why: Almost all media in North America publishes on a for-profit basis. Profitability requires providing audiences with what they want. All editorial agendas are driven by satisfying the needs of the reader. …